The campaign launched with a :90 on broadcast and :15s on social media, and was supported by DOOH and unique content that included gifs, stickers, emojis and ringtones.

To celebrate the Year of The Tiger, BMW wanted a campaign that sparked joy and connected the brand to the holiday in a fun and clever way. 

In China, the BMW brand is known as the precious horse, or “ma,” and the word for tiger is “hu.” When you put them together, “ma ma hu hu,” it means don’t be too serious.

After two weeks, the video was viewed over 220M views on social channels – the most viewed and engaged with content for the brand, ever.

It was an incredibly successful campaign for BMW that went on to win Gold at Cannes in the Social & Influencer category.

BMW China

Client

Real Good Studio

Production

Jonah Gabriel

Creative Director

Sam Hochman

Art Director

BRTHR

Editing

Tomás Tomás

Music

Pablo Rochat

Featured Artists

Conner Griffith

Christopher Rutledge

Loulou João

Alexandre Louvenaz

Kensuke Koike

Mike Manor

Sarah Hopp

Tom Goulet

Danaé Gosset

Tina Nawrocki

Blunt Action

Nathan Motzko

2D Animation

Rachel Kim

Mackenzie Katz

Yasmin Islas

3D Animation

Rodrigo Hernández

Josh Burke

Mikey Kelly

Subin Krishna

Danesh Taraporevala

Leah Maldonado

Design

Zak Tebbal

Bingbing Zhang

Suzie Komza

Rosa Palmeri

Producer

Anne-Marie Halovanic

Nothing but Sheer Joy

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Mike’s Hard Lemonade wanted to raise awareness for a new flavor launched during the pandemic, but we couldn’t shoot anything for the campaign.

So we leaned into the constraint. We took a low-fi copy and paste approach, combining a popular meme personality, cliché stock imagery and straight forward narration. 

Mike's Hard Lemonade

FCB NY

Agency

Director

No Yada Yada

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For the reboot of Scream, the ‘90s slasher film, Paramount asked for our help with a social campaign.

We pushed off the central role landlines played in the original film and brought the franchise into the digital era by eerily transforming a smartphone UI into Ghostface’s iconic mask.

Paramount Pictures

(2022)

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We combined new and old techniques, like compositing, machine learning and frame by frame animation, to have every character lip-sync the song in Drake’s “Knife Talk” video.  

Some behind the scenes and making of the video:

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Drake

Post production

VFX Supervisor

Knife Talk (ft. 21 Savage, Project Pat)

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The videos, landing page and in-app messaging were designed to connect the new payment system with the brand’s existing Discover feature, but Real Good pushed both into a more modern and digital realm.

Real Good also worked closely with the brand SOMETHING while they were still developing a user experience for the payment system, in the launch video while the :06s would feature the specific merchant partner deals. 

To launch their new payment service on e-commerce sites, Cash App partnered with merchants like Savage x Fenty, Finish Line and Asos to offer exclusive deals to users.  Real Good Studio was brought into the project during creative development to create every digital touchpoint of a social media campaign as well in-app messagings and a landing page on the brand’s website.

Cash App

Animation Director

3D Team

Jordan Speer

Michael Swearingen

Macy Eiesland

Jason Scheuermann

Finn donnelly

Barney Dwyer

Cash App Pay Launch

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Build hype for Season 5 of The Eric Andre Show.

To connect with fans, we played into inside jokes from the show. We created a fake ad for Lexivan, a fake pharmaceutical product seen throughout the season, we replaced classical art in the Louvre with “Hector”, the sign that hangs behind Andre’s desk, and we created other original content matching the tone of the show.

To round out the campaign we also created a filter for Instagram that allowed fans to create their own 15-second episode of the show, where they can experience playing both host and guest. 

Adult Swim

(Season 5)

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Nike needed a way to break up segments in their Nike PLAYlist YouTube series, an entertaining game show featuring top-notch athletes, so we created a series of playful non sequiturs with colorful graphics to complement the fun and silly themes of the show.

Nike

PLAYlist

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To promote Season 5 of Rick and Morty, Adult Swim asked us to create unique and original content for social platforms.

We leaned into the absurdity of the show with a fake news report of a UFO sighting (spoiler: it’s Rick and Morty), a frame-by-frame stop motion bumper animation with handmade paper craft puppets and props, and finally, how-to tutorials showing fans silly ways to recreate their favorite characters at home.

To further engage fans and amplify the campaign we created the first official Rick and Morty filter, allowing fans to become Rick and Morty and create their own Rick and Morty scenes.

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To promote Season 2 of Tuca and Bertie, Adult Swim asked us to create unique and original content for social platforms.

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Real Good Stuio

(Season 2)

To promote the long-awaited Jackass Forever release, Paramount wanted their social campaign to stand apart from the film’s trailers.

We stayed true to the theme of the franchise by reintroducing the cast (old and new) with original content not included in the trailers, and then invited fans to participate in the film’s stunts with filters for Instagram.

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Launch Balenciaga’s Track Clear Sole sneaker and accompanying activewear collection in China.

Combine high fashion with lo-fi compositing. We searched for stock imagery that featured models being active or playing sports and edited the images to include pieces from the collection. The content was used on social, in print and at POS.

Balenciaga

Track Clear Sole launch

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Magnolia Pictures asked for our help in promoting the feature length documentary, Some Kind of Heaven, directed by Lance Oppenheim and produced by Darren Aronofsky and The New York Times.

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The film profiles fascinating residents in their sunset years at The Villages, a premier retirement community in Florida. Building off of the energy and eccentricity of these stand-out characters, we curated a poster series with well-known and up-and-coming artists. The result is both simple and highly stylized artistic renderings that are as pleasantly surprising as the film itself. 

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Magnolia Pictures

(2020)

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To bring Netflix into the social space and give the brand more of an identity, we leveraged a face filter trend on Instagram.  Our idea was simple: rearrange the users facial features to make their faces look like the Netflix “Who’s watching” icon.