Nothing but Sheer Joy

To celebrate the Year of The Tiger, BMW wanted a campaign that sparked joy and connected the brand to the holiday in a fun and clever way.
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After two weeks, the video had been viewed over 220M views on social channels, becoming the most viewed and engaged with content for the brand, ever.
It was an incredibly successful campaign for BMW that went on to win Gold at Cannes in the Social & Influencer category.
BMW China
Real Good Studio
Creative Director
Jonah Gabriel
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