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mike’s HARD LEMONADE

No Yada Yada

Mike’s Hard Lemonade wanted to raise awareness for a new flavour launched during the pandemic, but we couldn’t shoot anything for the campaign. So we leaned into the constraint – we took a low-fi copy and paste approach, combining a popular meme personality, cliché stock imagery and straight forward narration. 
Client
Mike's Hard Lemonade
Agency
FCB NY
Production
Real Good Studio
Director
Pablo Rochat