The Eric Andre Show

(Season 5)

To build hype for Season 5 of The Eric Andre Show and to connect with fans we played into inside jokes from the show.
We created a fake ad for Lexivan, a fake pharmaceutical product seen throughout the season, we replaced classical art in the Louvre with “Hector”, the sign that hangs behind Andre’s desk, and we created other unique content that would be appreciated by fans of the show.
To give the campaign an interactive element, we also created a filter for Instagram that allowed fans to create their own 15 second episode of the show, where they could experience being both host and guest. 
Adult Swim
Real Good Studio
Real Good Studio
Jonah Gabriel